Rolling Stone Presents: Amplified

A new art exhibit is putting viewers right into the heart of rock and roll. Rolling Stone Presents: Amplified, The Immersive Rock Experience opens this Thursday, May 15 at Artechouse, the immersive art venue that opened last year in the Heights. With its 270-degree, floor-to-ceiling digital canvases in 18K resolution and state-of-the-art surround sound, visitors will feel like they’ve stepped into some of music’s most iconic moments.

Narrated by Kevin Bacon, Amplified includes 1,000 photographs, 200 videos, and 1,300 Rolling Stone covers. The exhibit features more than 300 artists whose music helped shape the world. Through the use of sight, sound, and motion, this dynamic experience makes music history approachable, immersive, and immediate for all ages.

Houstonians are no strangers to musical milestones. From The Beatles at the Sam Houston Coliseum and Elvis at the Houston Livestock Show and Rodeo, to Bob Dylan’s “Night of the Hurricane” in 1976 and the city’s role as hometown to Beyoncé, Bun B, ZZ Top, Megan Thee Stallion, and many more, Houston has long played a key role in shaping music culture.

"Given Houston’s deep connection to the evolution of rock and pop music over the decades, we were thrilled to partner with Rolling Stone to bring Amplified to Houstonians and continue the city’s tradition of supporting and celebrating musical acts from around the world," says Sandro Kereselidze, co-founder of Artechouse. "This exhibit aligns perfectly with our mission to connect the public with cultural and artistic storytelling through cutting-edge technology. We’re excited for guests of all ages to experience the history of rock ‘n’ roll like never before."

Originally produced by Illuminarium Experiences and created by Brand New World Studios in partnership with Rolling Stone, the exhibit offers even more once the show ends. Visitors can extend their immersive journey at Artechouse’s Reality (XR) Bar, serving both cocktails and mocktails that complement the exhibit. Blending craft mixology with extended reality, the drinks come to life with exclusive XR activations accessible via the Artechouse XR mobile app, available on the App Store and Google Play.

“Music imagery is about experiences,” said Jodi Peckman, executive producer and former creative director of Rolling Stone. “It’s about the unbridled joy of concerts and our connection to our favorite artists. Every picture tells a story and Rolling Stone Presents: AMPLIFIED has hundreds of stories to tell.”

Timed tickets are available both online and at the venue, with advance reservations strongly encouraged. Admission starts at $39 plus fees for adults and $29 plus fees for children ages 17 and under. Tickets are currently available through August 31.