Modern high-rise building with illuminated floors beneath a purple dusk sky.

Elevated Living in Museum District

October 16, 2026

Houston’s Museum District Welcomes a New Era of Luxury Living

Houston's Museum District is welcoming an exciting addition to its residential skyline! Forme, a newly opened 33-story luxury apartment building at 5501 LaBranch Street, is bringing a fresh approach to urban living by combining upscale residences, wellness-focused amenities, flexible workspaces, and social experiences under one roof.

Designed for residents who appreciate convenience, comfort, and community, Forme offers more than traditional apartment living. The development creates an environment where residents can work, exercise, relax, and connect without having to leave home.

  • Modern Residences With Stunning Houston Views

Forme offers a variety of floor plans, ranging from approximately 500-square-foot studios to spacious three-bedroom residences measuring up to 1,400 square feet. Monthly rental rates begin at $1,750.

Residents can enjoy breathtaking views of Hermann Park, downtown Houston, and the Museum District skyline through expansive floor-to-ceiling windows.

Inside, the apartments feature sophisticated contemporary finishes, including quartz countertops, gas ranges, soft-close cabinetry, walk-in closets, smart-home technology, and wide-plank flooring. Each residence is designed to balance modern style with everyday functionality.

  • Resort-Style Amenities Designed for Wellness

One of Forme's biggest attractions is its impressive 60,000 square feet of shared amenity space, offering residents a lifestyle centered around health, relaxation, and productivity.

The building features a 20,000-square-foot fitness and recovery center with dedicated areas for strength training, Pilates, yoga, cardio, high-intensity workouts, and mobility training. Residents also have access to hydromassage chairs, luxury locker rooms, personal training, and scheduled fitness classes.

For those who prefer outdoor relaxation, Forme offers a stunning 9,000-square-foot pool deck featuring a 1,200-square-foot swimming pool, an expansive 550-square-foot hot tub, comfortable lounge chairs, and daybeds. With beautiful skyline views, the outdoor space is ideal for relaxing after a long day or spending time with friends.

  • A New Way to Work From Home

With remote and hybrid work becoming part of everyday life, Forme provides an impressive solution for professionals seeking a productive workspace close to home.

The property includes approximately 20,000 square feet of flexible coworking space operated by Regus. Residents can take advantage of private offices, reservable meeting rooms, quiet work areas, and collaborative spaces.

Whether attending virtual meetings, working independently, or connecting with other professionals, the coworking environment makes it easier to maintain a healthy work-life balance.

  • Social Events and an Exclusive Cocktail Lounge

Beyond its luxury amenities, Forme places a strong emphasis on creating a sense of community through engaging events and social gatherings.

Residents can participate in sunrise fitness classes, group runs followed by brunch, poolside picnics, wellness activities, networking mixers, and other organized experiences.

A major highlight is The Branch on La Branch, a boutique hotel-inspired cocktail lounge and raw bar located on the building's 12th floor. The venue is designed to offer a sophisticated setting for socializing and enjoying cocktails without leaving the property.

Forme has also introduced wine tastings, light bites, and special gatherings, with select events welcoming members of the public.

These experiences help bring residents together while offering a lifestyle that feels more like an upscale hotel or private social club than a traditional apartment community.

  • Flexible Living Options for Every Lifestyle

In addition to conventional apartment leases, Forme offers furnished residences, extended stays of 30 days or longer, and nightly accommodations.

This flexibility makes the property appealing to relocating professionals, business travelers, and individuals seeking a luxury living experience without a traditional long-term commitment.

The building was designed by Lamar Johnson Collaborative and is operated by Sentral, with an emphasis on creating an environment that supports both personal and professional lifestyles.

  • Prime Location in Houston's Museum District

Another major advantage of Forme is its desirable location in one of Houston's most vibrant cultural neighborhoods.

Residents are within walking distance of some of the city's most popular destinations, including the Museum of Fine Arts, Houston, the Contemporary Arts Museum Houston, and Hermann Park.

The surrounding neighborhood also offers excellent dining options, including local favorites Lucille's and MF Sushi, along with convenient access to shopping, entertainment, and outdoor recreation.

  • A Fresh Approach to Houston Apartment Living

As Houston continues to grow, developments like Forme are introducing new expectations for luxury apartment communities.

By combining elegant residences, extensive wellness amenities, professional workspaces, curated social events, and an on-site cocktail lounge, Forme offers an experience that extends well beyond the apartment itself.

For renters seeking a convenient, community-oriented lifestyle in the heart of Houston, Forme represents an exciting new chapter in Museum District living, where luxury, productivity, and relaxation come together in one impressive high-rise.

Apartment lounge with rust-colored seating, a long bar, and floor-to-ceiling windows overlooking the city.
Apartment fitness center with weight machines and Houston skyline views through floor-to-ceiling windows.
Apartment lounge with woven seating, built-in lockers, and a geometric mural behind the television.
Rooftop pool terrace with lounge chairs overlooking the city skyline at sunset
Modern high-rise building with illuminated floors beneath a purple dusk sky.

Work With Hurley Homes

As part of CB&A, Real Estate Agent, the Hurley Homes Realty Group consists of dedicated full-time agents assisting families with buying, selling, renting, and investing in Houston properties. Whether you're considering a home purchase or sale in Houston, I'm here to talk! Connect with me today for a personalized consultation.